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IHS Standards Expert

IHS Inc.is a leading provider of critical information and insight in the aerospace, defense, automotive and other related industries. IHS wanted to highlight the key uses and benefits of their Standards Expert software, the world’s largest online database of engineering standards from around the globe. IHS hired FX One Seven Zero to create an interactive marketing presentation that would resonate with a broad base of users and decision makers.

Because the marketing piece needed to address both the managers who would buy the product, as well as engineers who would actually use the product, the architecture of our presentation had to effectively communicate on different levels. We achieved this end by creating different kinds of messaging that targeted different audiences. Specifically, we created a general overview geared to all audiences, a video segment geared to managers, and a product tour geared toward engineers.

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